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Do patients value convenience over credentials?

Multiple studies have demonstrated healthcare consumers are increasingly making their ambulatory care decisions on the basis of speed, convenience and affordability as opposed to provider credentials or continuity of care. Speaking at the AHA’s annual National Leadership Forum recently, BDC Director David Fairchild, MD, MPH, recommended a strategy of “Radical Convenience” designed to take advantage of disruption in the market caused by rising consumer demands for speed, convenience, and affordability as the primary factors in choosing their source of ambulatory care. Most consumers, in fact, would now rather visit their provider virtually than come into the office according to Fairchild. Learn more in his AHA presentation.

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